Today I finally decided I’m going to tackle the terrible world of FREIGHT. I say ‘terrible world” because it seems to be the one thing that makes customers and small business owners cringe more than any other aspect of running a business.
When you’re sending products (in my case plants) via courier across the nation, reliable freight services are absolutely critical to your business. Without them you can’t get your products to your customers. Without them to safely deliver your products for you, you would not be in business. And let’s face it, without our businesses they would not have parcels to collect and deliver either, so technically they need us to stay in business too.
BUT. Sigh…yes there’s always a but…freight seems to be a huge hurdle for so many customers to get their heads around. Almost every week I receive questions or responses from customers or potential customers about the exorbitant cost of freight. So I thought I would say something…I might look silly for doing this, but I really feel it can be such an ‘icky’ subject for small business owners and their customers that it needs addressing.
As a long-time plant addict/customer myself I totally understand – freight costs make the plants, or other products, you are purchasing that little bit more expensive. But I prefer to think of it as a way of supporting several different businesses. First there’s the one you’re purchasing the actual product from (such as my nursery). Then there’s the courier driver, earning their living delivering your parcel, so that they can then financially support themselves and their families. What about the businesses who produce the cardboard cartons, packaging tape, labels etc? They too are earning a living by providing goods which ultimately you are benefitting from as well. Basically, one carton of plants can support many different New Zealand businesses…it might seem small but every dollar counts right.
I am really grateful for all the customers who not only buy my product, but also happily pay the correct freight, as this helps me to cover at least some of the costs associated with postage and packaging. I found it a little tricky to figure out the different shipping rates from my new area at first. So a big thank you to all of you for your patience while I worked on this, and for negotiating your way through all the different rates and choosing the right option for your carton size and delivery address (yes there are now both urban and rural options specific to the North Island). If there’s anything that you find confusing about the shipping options please let me know, I’m always looking for ways to make the checkout process as easy as possible. And thanks for reading this too…with your support, local small businesses like mine will continue to thrive :)
Owner-operator of Seaflowers Nursery and serious plant addict!